Advertisements on TV |
Advertising involves presenting a product to people through a medium.Advertising can be done through TV,Radio,Newspapers,Magazines,etc.In our India,digital media occupies the highest role in advertising.
Advertising can be of 'commercial' and 'non-commercial'.The major difference between commercial and non-commercial advertisements is,commercial ads deal with profits and losses whereas non-commercial deals with creating awareness among people.Either commercial or non-commercial,government and private organisations take an important role.
Government advertisements mainly involves non-commercial advertisements whose target is welfare of people.It includes payments of taxes,cleanliness of country,duties of a citizen towards country,etc..
While private advertisements mainly concentrate on their profits.It includes introducing a product to people through digital,radio,newspaper,and several other media helps these organisations to make their products popular..
In India commercial advertisements have a great impact on people.Government advertisements main intention is to create a good awareness among people which leads to a bright nation.Advertisements like 'No tobacco','Get rid of fake calls','Construction of toilets',etc which leads to good for people are the major advertising campaigns made by the government of India.To make these advertisements create a good impact on people,top celebrities like Vidya Balan,Rahul Dravid,Amitab Bachan take their roles to make those advertisements popular.These advertisements are made available to each and every people and made in different languages depending on the particular locality.Thus Indian government is making its efforts to create awareness among people.
Whereas private organisations for example organisations related to automobiles,beauty,mobiles,clothing etc make huge attempts to promote their products,so that they gain high profits.They mainly hire top celebrities who are apt to make the product a useful one,so these organisations search for those celebrities who can suit for the products.For example for a beauty product one should hire a good looking celebrity so that their products get high demand.So in this Indian markets are getting profits through these advertising campaigns
EFFECTS OF ADVERTISEMENTS ON CHILDREN:
Advertising to children is the major topic to be discussed because a small mistake leads to a major issue.As we know television is an important source of information for children to know about the products. Also pre-school children cannot find a difference between reality and fantasy. Advertisements that spoil the thoughts of children should be banned.Parents should not allow children to purchase products they believe are undesirable for their children.They say children are aware that fruits and vegetables are more nutritious than the highly sugared foods. Recognising that advertising may play an important part in educating the child, information should be communicated in an accurate manner so that children get a good idea of the products.
EFFECTS OF ADVERTISEMENTS ON YOUTH:
Even advertising to youth is a major issue to be handled with care so as to get fruitful results.Youth get readily involved in the ads shown on television.Girls and Boys assume themselves in those characters shown on TV. When certain precautions are taken these can be avoided.When compared,there are more advantages than disadvantages.So the positive fruit of these trials must be considered.
CONCLUSION:
Finally it can be concluded that in India commercial advertisements occupy a great role especially in digital media.People in India get involved in these ads so that they get those products with a trust on the ads shown to them.Even advertising organisations should produce good products so that the trust that people kept on these ads should be going on.Government or private both design these advertisements for people to get knowledge of their products and thoughts.Disadvantages should be corrected and ignored so that we can get a digitalised view of the products so as to get a better review of the products we use.So the commercial advertisements have an important role in our country,either government or private they have their priorities in their respective positions.
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